Collection IV

Collection IV features a series of sculptural artwork inspired by Metamorphosis. The artwork explores transformation of biological form and structure, and metamorphosis depicted in Greek mythology.

The artwork featured throughout the film and collection are titled ‘Hyacinthus’ & ‘The Transformation of Dapne’. These characters are inspired by the Gods in Greek mythology who transformed into plant matter. In becoming botanical elements, Daphne and Hyacinthus became part of the endless cycle of nature. They will never die, and through metamorphosis, became immortal. Botanical metamorphoses relate to a classical belief in natural rebirth, promising life after death in nature’s endless cycle. The mythology in these stories also explores the boundaries of human existence, and the contrast between the animate and inanimate.

"a heavy numbness seized her limbs, thin bark closed over her breasts, her hair turned into leaves, her arms into branches, her feet so swift a moment ago stuck fast in slow-growing roots, her face was lost in the canopy. Only her shining beauty was left." Ovid's Metamorphoses.

The artwork is created by brand designer Jam Sutton. Jam's work fuses together classical and futurist influence. Using 3d scanning technology, Jam creates sculptural works that reference antiquity conceived through digital production methods. The sculptures are exhibited through This Is Not Clothing as a wearable art print and interactive Augmented Reality experience by using the free 'This Is Not Clothing' app.

 

 

VR FILM

 

LOOKBOOK

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Lookbook photography by Jam Sutton | Models: Emmanuel @ Brother Models, Daniel @ Brother Models, Donnika @ Anti-Agency | Styling by Alexandra Vilcov | Hair & Makeup: Jay Jessop | Photography assistance Paolo Jones.