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Collection IV 'METAMORPHOSIS'

  • By Jam Sutton

The AW16 collection 'METAMORPHOSIS' is now available online. 

Collection IV features a series of sculptural artwork inspired by Metamorphosis.
The artwork explores transformation of biological form and structure, and metamorphosis depicted in Greek mythology.

The various Greek creation myths that inspired the series of artwork include: Hyacinthus, a lover of Apollo, who was killed by the wind God Zephyr.
As Hyacinthus lay dying, Apollo transformed his blood into flowers, inspiring the 3d scanned florals.

Further inspiration was taken from the myth of Apollo and Daphne, who metamorphosed into a tree to escape the unrequited affection of Apollo.

"a heavy numbness seized her limbs, thin bark closed over her breasts, her hair turned into leaves, her arms into branches, her feet so swift a moment ago stuck fast in slow-growing roots, her face was lost in the canopy. Only her shining beauty was left." Ovid's Metamorphoses.


The artwork is created by brand designer Jam Sutton using 3d scanning of real-life models. The digital sculptures can be explored in conjunction with the ‘This Is Not Clothing’ augmented reality app.

Visit the online store & collections page for more information on AW16.

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